Learning on Social Media: Does India Inc Get It ? with Abhijit Bhaduri, CLO, Wipro
with Abhijit Bhaduri, Chief Learning Officer of Wipro
@AbhijitBhaduri is currently the Chief Learning Officer at Wipro. Prior to this he led HR teams at Microsoft, PepsiCo, Colgate and Tata Steel and worked in India, SE Asia and US. He is on the Advisory Board of Wharton’s prestigious program for Chief Learning Officers that is run by the Univ of Pennsylvania. He is among the top ten HR influencers on Social Media according to SHRM, India. His writings have appeared in The Wall Street Journal and The Economic Times among many other prestigious publications, He has been quoted in Knowledge@Wharton and journals like Organizational Dynamics. He also blogs for the Times of India. You can learn more about him at his site http://abhijitbhaduri.com/
It was a fantastic first chat ! We all got onto to tweetchat.com and the conversation started rolling. When we wound up the chat 338 tweets generated 798,794 impressions, reaching an audience of 53,267 followers. Not bad for a first chat at all !
Here is an excerpt from Abhijit Bhaduri’s blog which will give you a full flavor of the chat ! Don’t forget, the next on is on Feb 27, 7 PM IST. Details on the main page.
You will notice that the same question got several practitioners to respond. That I believe is the biggest advantage of using social media to supplement other methods of learning that organizations could use. Multiple responses to a question can bring up nuances that no single individual can provide.
The experiment was an amazing experience for me. After the first five minutes, I got over my initial nervousness and just immersed myself in the debate. I could visualize several people chatting excitedly in a room. Technology makes it possible to see the steady flow of perspectives building up. I have tried to give you a flavor of it. Just a note: I have consolidated multiple responses by one person and expanded a few acronyms.
The moderator announced:
Format: 30 min, we chat around 5-6 pre-selected questions. Last 15 min open floor to ask any questions on SM & learning. - @tanvi_gautam
Q1: What do you think is the biggest advantage of using SM for learning in organizations?
Iterative learning. Simple social scaffolding. Organic learning processes even within organizations. One learns as one would socially, in supported not competitive ways. Layers not levels. - @Meetasengupta
It takes learning beyond training & development. If the world is continuously changing, you got to learn continuously. SM is a tool. SM takes the onus beyond the org & experts. Crowdsource your learning. Learning is about multiple perspectives. Organization’s assumptions about learning should be questioned. Why assume that we all learn best during working hours. It should be www: whenever wherever whoever - @AbhijitBhaduri
I also think it enables learning beyond boundaries -physical, hierarchical and functional - @tanvi_gautam
Collation of opinion, views, thoughts, expert knowledge transfer and sharing of ideas in creativity & innovation - @Prabhjit_Kaur
SM’s advantages in learning are manifold. It democratizes learning. Its seamless, participative environment which gives a voice SM keeps the conversation alive long after a ‘learning event’ has occurred! SM is as close as learning can get to the job and really move the needle from training / learning to development! - @_Kavi
Kind of messy learning, like in real life. So closer to real life ? There can be false starts though, no? - @tanvi_gautam
Today when you have to search for information, most of the times it is external social forums that help you get the answer. The same can be replicated. - @vipint7
Today when you have to search for information, most of the times it is external social forums that help you get the answer. The same can be replicated.
This was just the first of many questions. There were other questions raised and yes, the inevitable question that many leaders ask, “What is the return on investment?” In social media, the users first need to build their credibility and only then “ask” their network to buy or vote in their favor. This is a new skill to learn for corporations. They are so used to the world of “Press Releases” that they look at joining a social media platform as the equivalent of being at a crowded railway station during peak hour and handing out their leaflets to the daily commuters. How many of those leaflets have you read? Social media is necessarily a two way process. It is a dialogue and in many ways unregulated. Many say that social media is for teenagers, not for serious business. By the way, Ford Mustang has a page on Facebook. Their page has 4,806,918 likes and had 175,111 talking about it. How much will you have to pay in advertising dollars to get that kind of buzz?
Do you think it is worth using social media in the workplace? I certainly think so. No business school can ever change their curriculum to keep pace with the speed at which the world outside is changing. Social Media is a great way to supplement the curriculum and the role of the Professor. It needs a change of mindset in the learner. We have grown up believing that learning is what happens in the classroom and from an expert/ Professor. Now we have a new paradigm. Learning happens everywhere, all the time and with professors as well as with strangers and friends.
Our very own Social Media guru Gautam Ghosh joined the chat a bit late. But he went ahead and posted it as a story using Storify (another cool social media tool).